Scottish Borders Council has launched RIDONKULOUS, a new active travel campaign now underway in Hawick and the surrounding area.
The campaign has been funded by the Scottish Government’s People and Place programme, which is administered in the south-east by SEStran and will encourage and enable active travel, such as walking, wheeling and cycling, for everyday journeys, wherever possible.
By reducing RIDONKULOUS* short car journeys wherever possible to active modes of transport, the campaign promotes healthier lifestyles and encourages more sustainable travel choices.
This week, all Primary 3 students across seven primary schools received free scooters and helmets, enabling them to travel short journeys in a fun, active and sustainable way.
All primary and secondary school students, along with their teachers, are invited to get involved by applying to be a RIDONKULOUS Agent of Change, a role similar to a brand ambassador. These Agents will champion active travel by setting a positive example for their peers and encouraging others to get involved.
Each lucky Agent will receive a cool RIDONKULOUS hoodie and fun goodies to help them whizz from place to place in style.
Opting for active travel brings a range of benefits to the community, such as improved mental and physical wellbeing, to saving money and reducing environmental impact.
The campaign will offer a range of engaging activities for the whole community, including school-based initiatives, public events, competitions, and newly developed waymarked trails. This includes a family cycling event in Hawick on Saturday, 4 October – save the date, more information will be shared soon. All elements are designed to promote healthy, sustainable travel and support community wellbeing.
